There are two options for changing view, click, and conversion event names for your Magento extension.
Editing the Insights.js File
Users can customize the view, click, and conversion event names by editing the insights.js file - located under the view/frontend/web/js folder. This file handles sending of the view and click events. Note that, some of these names can be changed using Magento translations but unfortunately it's not consistently applied in that code.
Writing Javascript Mixins
Another option is to write Javascript mixins on things like bindViewedEvents and bindClickedEvents functions rather than having to override the entire file.