For a detailed breakdown of how your records are performing in search results, you can download a Results report from the Analytics page. This gives a list of results most often returned by the search engine
The report contains the following columns:
hit - the record that was returned as a search result (this will often appear as an objectId).
count - the number of times the record has been returned as a search result
clickThroughRate * - the percentage of tracked searches** the result was clicked on
conversionRate * - the percentage of tracked searches** the resulted was converted on
trackedHitCount - the number of tracked searches** that returned a hit
clickCount * - the number of times the result was selected
conversionCount * - the number of times the result led to a conversion event.
addToCartRate * - the percentage of tracked searches** with at least one conversion event containing the addToCart eventSubtype.
purchaseRate * - the percentage of tracked searches** with at least one conversion event containing the purchase eventSubtype
revenue * - the amount of revenue generated by conversions of the selected record (more about revenue events here)
selectedCurrency * - currency recorded for the purchase conversions
selectedCurrencyRevenue * - the amount of revenue generated by conversions of the selected record for the selected currency
record.title * - a human readable name for the record
* requires click/conversion events to be configured
** a search with the clickAnalytics set to true
You can read more about our Search Analytics metrics here.