In the Analytics section of your Algolia dashboard, you may observe that the No Clicks Rate for your selected date range is lower than the No Clicks Rate daily average within that date range.
From the No Clicks Rate section of our Analytic Metrics and Reports documentation, here is an explanation of what the No Clicks Rate is actually measuring:
Calculated based on unique queries. A search is included only if its query never generates any clicks in the given time range.
The No Clicks Rate is checking each query to see if it had clicks during a specified time period. This means that the query can be considered as a "No-Click Search" for a day even if it is not for the whole time period.
Let’s consider a scenario in which we are fetching No Click Rates on a range of two days.
On day one, we have 2 queries:
- “my first query” → generated clicks
- “my second query” → did not generate clicks
Day one has a No Clicks Rate of 50%.
On day two, we have 2 queries and one of them is a repeat from the first day:
- “my second query” → generated clicks
- “my third query” → did not generate clicks
Day two once again has a No Clicks Rate of 50%.
Overall for the two-day period, though, only “my third query” did not generate any clicks. We had three different queries over the two days, so the cumulative No Clicks Rate is 33.33%.