While Algolia provides click-through rate and conversion rate as default metrics, all searches impacted by an A/B test can return analytics the following at the variant level:
- CTR
- ATCR (Add-to-cart rate)
- Purchase Rate
- CVR
- Revenue*
You could also conduct further analysis based on your own metrics and business intelligence.
* Revenue Analytics, including add-to-cart and purchase metrics, is an optional feature and isn’t available on every plan. Refer to your pricing plan to see if it’s included. The required events must also be sent for these metrics to be calculated.