How do I know which events to send?

Our general guides for how to address these questions are documented here:
 

• Coordinating and planning sending events
• Getting started with events
• Implementing events

As long as they are valid events, you can choose whether or not you send an event, or how many events you send, in response to a user behavior.

If certain concepts are not represented in the data, you may want to send analyticsTags to help differentiate the data.